The water enhancers market , driven by rising health consciousness and demand for customizable hydration options, is set to experience significant growth in 2024. Consumers are increasingly seeking alternatives to sugary drinks, turning to water enhancers for both taste and health benefits. Water enhancers, which include flavor drops, electrolyte boosters, and nutrient-infused options, are compact, convenient, and easy to use, making them popular across a range of demographics, from fitness enthusiasts to busy professionals. Rising Demand Due to Health Awareness and Lifestyle Shifts One of the primary factors propelling the growth of the water enhancers market is the shift in consumer preferences towards healthier beverages. Concerns around sugar content, artificial additives, and high-calorie intake from sodas and juices have pushed people to seek healthier options. Water enhancers offer an attractive solution, allowing consumers to flavor plain water without adding excessive sugar ...