Virgin Coconut Oil (VCO) has gained substantial traction worldwide due to its numerous health benefits, versatile applications, and increasing consumer awareness. As a result, the market for VCO is expected to experience robust growth in 2024, driven by rising demand across various industries including food & beverage, cosmetics, and pharmaceuticals. One of the main factors propelling the growth of the VCOmarket is the shift in consumer preference towards natural and organic products. Consumers are increasingly seeking products free from synthetic additives and chemicals, particularly in the personal care and food sectors. Virgin coconut oil, extracted from fresh coconut milk without the use of chemicals or high heat, retains a higher nutrient content compared to refined versions, making it an attractive option. This focus on purity and wellness has encouraged companies to introduce VCO products tailored to health-conscious consumers, pushing market growth forward. In the food a...