Non-Thermal Pasteurization Market Growth in 2024
The non-thermal pasteurization market is experiencing a significant surge in growth in 2024, driven by increasing consumer demand for safe and high-quality food products. This innovative technology, which includes methods like high-pressure processing (HPP) and ultraviolet (UV) light treatment, offers an alternative to traditional thermal pasteurization by preserving nutritional value and extending shelf life without compromising food quality. One of the key factors contributing to the market's expansion is the rising consumer awareness regarding food safety and health. As people become more health-conscious, they seek products that retain their natural flavors and nutrients. Non-thermal pasteurization addresses these needs by effectively eliminating harmful pathogens while maintaining the integrity of the food. This is particularly important in sectors such as dairy, beverages, and ready-to-eat meals, where preserving freshness and nutritional content is crucial. Another driver