The breakfast cereal market in Saudi Arabia has shown steady growth over the past few years and is expected to continue its upward trajectory in 2024. With changing consumer habits and a rising demand for convenient, ready-to-eat food products, breakfast cereals are becoming a staple in many Saudi households. Growth Drivers Several factors contribute to the expansion of the breakfast cereal market in Saudi Arabia. One of the main drivers is the increasing demand for convenience and time-saving food options. As busy lifestyles become more common, consumers prefer breakfast solutions that require minimal preparation. Cereal, which is quick and easy to prepare, fits perfectly into this fast-paced routine. Another factor contributing to the market’s growth is the rising health awareness among Saudi consumers. As more people opt for healthier food choices, cereals that are high in fiber, vitamins, and minerals are gaining popularity. This shift toward nutritious options has led to the ...