Vietnam cosmetics market is set to experience significant growth in 2024, driven by rising consumer demand, increased disposable income, and expanding e-commerce channels. As a rapidly developing country with a young and beauty-conscious population, Vietnam presents substantial opportunities for both local and international cosmetic brands. Growing Consumer Demand The Vietnamese cosmetics market has been witnessing robust growth over the past few years. In 2024, this trend is expected to continue, fueled by a growing middle class and a surge in beauty awareness among consumers. The younger demographic, particularly women aged 18-35, are increasingly seeking out beauty products to enhance their appearance and self-esteem. This shift is supported by the influence of social media and the rising number of beauty influencers who promote various cosmetic brands and products. Increasing Disposable Income Economic development in Vietnam has led to higher disposable incomes, allowing con...