In recent years, Greece has witnessed a burgeoning interest in organic food products, reflecting a broader global trend towards healthier and more sustainable consumption patterns. As we move into 2024, the organic food market in Greece is poised for substantial growth, driven by increasing consumer awareness, evolving dietary preferences, and a growing emphasis on environmental sustainability. Consumer Trends Driving Growth One of the primary drivers of the organic food market in Greece is the shifting consumer preferences towards healthier and more nutritious food options. Consumers are becoming increasingly aware of the health benefits associated with organic produce, which is perceived as being free from synthetic pesticides and genetically modified organisms (GMOs). This heightened awareness has led to a significant rise in demand for organic fruits, vegetables, dairy products, and grains across the country. Moreover, there is a growing segment of consumers in Greece who are...