Pea Protein Market Growth in 2024
The pea protein market is poised for significant expansion in 2024, driven by increasing health consciousness and a shift towards plant-based diets. As consumers become more aware of the benefits of plant-based proteins, pea protein is emerging as a popular choice due to its nutritional profile and versatility. Pea protein, derived from yellow split peas, is gaining traction as a preferred alternative to animal-based proteins. This growth is primarily fueled by a surge in vegan and vegetarian diets, as well as the broader acceptance of plant-based eating among the general population. The rise in health awareness has led consumers to seek protein sources that offer a range of benefits, including muscle growth, weight management, and digestive health. One of the key factors contributing to the market's growth is the increasing demand for clean-label products. Pea protein aligns with this trend, as it is free from allergens and additives, making it an attractive option for consumer