The global probiotic market is poised for significant growth in 2024, driven by increasing consumer awareness about gut health and the expanding demand for natural health solutions. Probiotics, live microorganisms that promote digestive health, have become a staple in dietary supplements, functional foods, and beverages. This market’s growth is fueled by rising health concerns and the broader acceptance of probiotics as a preventive healthcare option. Key Growth Drivers One major factor propelling the market is the growing focus on wellness. Consumers are increasingly adopting dietary supplements containing probiotics to enhance their immune systems, particularly following the global health crises of recent years. The surge in functional food trends, which prioritize added health benefits beyond basic nutrition, further accelerates the adoption of probiotics. In addition, technological advancements in the formulation and delivery of probiotics have played a crucial role in expandi...